Timberland will replace advertising agents

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Timberland Co. is planning to conduct an official review to appoint a new creative agency for its advertising efforts. Its global creative agency had been Havas' Arnold in Boston for the last three years.

According to adage.com, both parties confirmed the split, but cited different reasons. While Arnold blamed slashed marketing budgets, the Timberland said it is searching for "fresh thinking" for its brand.

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